Artificial intelligence (AI) in online marketing (in English) in auf fortbildung-bw.de

Artificial intelligence (AI) in online marketing (in English)

Kurs-ID	477-2927
Datum	19.06.2024 bis 20.06.2024
Dauer	2 Tage
Unterrichtszeiten	17:00 - 20:15
Kosten	439,00 €
Abschluss	Zertifikat
Präsenzkurs	Keine Angabe.
mind. Teilnehmerzahl	k. A.
max. Teilnehmerzahl	15
URL des Kurses	Details beim Anbieter
Anmelde URL des Kurses	Direkte Anmeldung beim Anbieter
spezielles Angebot für Dozenten	Keine Angabe.
Veranstaltungsort	Online-Unterricht mit Videokonferenz alfaview Diese Kartendarstellung kann ungenau sein, da zur Lokalisierung eines Kurses derzeit nur Postleitzahl und Ort der Kursstätte, jedoch (noch) keine Straßen-Informationen erfasst und übermittelt wird. Sie sollten daher die Kartendarstellung nicht zur Routenplanung verwenden. Hinweis: ein Update der Kurserfassung mit vollständigen Adressen für Kursstätten ist in Planung.

Abendkurs	Bildungsgutschein	Förderfähig nach Fachkursprogramm des ESF	Barierrefreier Zugang
Ja	k. A.	k. A.	k. A.

Beschreibung
The online course is designed for specialists and managers from the fields of marketing, PR, corporate communications and e-commerce who want to learn how AI technologies can be effectively integrated into their working environment.  In this live online seminar, you will learn how to use relevant AI tools for online marketing. We will show you practical know-how to successfully integrate AI into your everyday work - from the use and creation of prompts to specific use cases. The future of online marketing - success strategies in the digital age In today's digital age, artificial intelligence (AI) has become an indispensable tool to help marketing teams develop more effective strategies and achieve their marketing goals. In addition to basic knowledge about AI and the most well-known models such as ChatGPT and Dall-E, in this online course you will learn how AI can be used efficiently in marketing processes. We will show you current AI models and trends and focus on prompt engineering, content creation and SEO optimization. You will also learn how predictive analytics can forecast customer behavior, how AI is used in advertising analysis and optimization, and how AI can be optimally integrated in the areas of campaign planning and customer communication. The topics data protection and copyright in the context of AI will complete the course. Technical requirements:To participate in the seminar, you should set up an Open.ai account or ChatGPT account.Introduction: Artificial intelligence (AI) and online marketing - Current state of the best-known AI models (e.g. ChatGPT and Dall-E) - Importance of AI for today's marketing strategies - The latest trends and developments in AI in marketing Prompt engineering - Optimization of user interaction through prompt engineering - Creation of targeted prompts for different channels Content creation and optimization with AI - Content creation with AI - SEO optimization with the help of AI tools - AI-supported content performance analysis Predictive analytics and behavioral forecasting - Planning customer journeys and forecasting customer behavior - Analytics models in the marketing strategy - Forecasting marketing trends and successes AI in advertising analysis and optimization - Automatized ad placement with AI - Performance tracking and A/B testing with AI Campaign planning and customer communication - Automation of email marketing campaigns - Chatbots and customer communication Data protection and copyright when using AI - Aspects for clarifying authorship - Essential principles of data protection Für eine Live-Teilnahme unbedingt erforderlich: - Handelsüblicher Computer (64-bit), Headset, Webcam - Stabile Internetverbindung - Mind. 2 GB Arbeitsspeicher - Download und Installation alfaview® (für dich kostenfrei!) Kurzer Vorbereitungscheck: - Profil anlegen oder Login und gewünschten Kurs buchen www.alfatraining.com - Videokonferenzsoftware herunterladen und installieren www.alfaview.com - Technik prüfen (Computer, Headset und Webcam) - Auf www.alfatraining.com in dein Profil einloggen und alles testen Die Veranstaltung findet live und online statt, bitte prüfe mindestens 2-3 Tage vor Kursbeginn dein Equipment und installiere dir rechtzeitig die Videokonferenzsoftware alfaview®-Software (für dich kostenfrei!). Solltest Du ein Firmennetzwerk bzw. einen Firmenrechner nutzen, kläre bitte zuvor die Installation sowie Verwendung von alfaview® mit der entsprechenden Abteilung ab!

Beschreibung

The online course is designed for specialists and managers from the fields of marketing, PR, corporate communications and e-commerce who want to learn how AI technologies can be effectively integrated into their working environment. 
In this live online seminar, you will learn how to use relevant AI tools for online marketing. We will show you practical know-how to successfully integrate AI into your everyday work - from the use and creation of prompts to specific use cases.
The future of online marketing - success strategies in the digital age
In today's digital age, artificial intelligence (AI) has become an indispensable tool to help marketing teams develop more effective strategies and achieve their marketing goals.
In addition to basic knowledge about AI and the most well-known models such as ChatGPT and Dall-E, in this online course you will learn how AI can be used efficiently in marketing processes. We will show you current AI models and trends and focus on prompt engineering, content creation and SEO optimization. You will also learn how predictive analytics can forecast customer behavior, how AI is used in advertising analysis and optimization, and how AI can be optimally integrated in the areas of campaign planning and customer communication. The topics data protection and copyright in the context of AI will complete the course.

Technical requirements:To participate in the seminar, you should set up an Open.ai account or ChatGPT account.Introduction: Artificial intelligence (AI) and online marketing

- Current state of the best-known AI models (e.g. ChatGPT and Dall-E)
- Importance of AI for today's marketing strategies
- The latest trends and developments in AI in marketing

Prompt engineering

- Optimization of user interaction through prompt engineering
- Creation of targeted prompts for different channels

Content creation and optimization with AI

- Content creation with AI
- SEO optimization with the help of AI tools
- AI-supported content performance analysis

Predictive analytics and behavioral forecasting

- Planning customer journeys and forecasting customer behavior
- Analytics models in the marketing strategy
- Forecasting marketing trends and successes

AI in advertising analysis and optimization

- Automatized ad placement with AI
- Performance tracking and A/B testing with AI

Campaign planning and customer communication

- Automation of email marketing campaigns
- Chatbots and customer communication

Data protection and copyright when using AI

- Aspects for clarifying authorship
- Essential principles of data protection

Für eine Live-Teilnahme unbedingt erforderlich:

- Handelsüblicher Computer (64-bit), Headset, Webcam
- Stabile Internetverbindung
- Mind. 2 GB Arbeitsspeicher
- Download und Installation alfaview® (für dich kostenfrei!)

Kurzer Vorbereitungscheck:

- Profil anlegen oder Login und gewünschten Kurs buchen www.alfatraining.com
- Videokonferenzsoftware herunterladen und installieren www.alfaview.com
- Technik prüfen (Computer, Headset und Webcam)
- Auf www.alfatraining.com in dein Profil einloggen und alles testen

Die Veranstaltung findet live und online statt, bitte prüfe mindestens 2-3 Tage vor Kursbeginn dein Equipment und installiere dir rechtzeitig die Videokonferenzsoftware alfaview®-Software (für dich kostenfrei!). Solltest Du ein Firmennetzwerk bzw. einen Firmenrechner nutzen, kläre bitte zuvor die Installation sowie Verwendung von alfaview® mit der entsprechenden Abteilung ab!

Schlagwort
marketing

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Artificial intelligence (AI) in online marketing (in English)