Kursbeschreibung

In the digital era, professionals skilled in digitalisation and online marketing are essential for businesses undergoing digital transformation. As a digitalisation and marketing manager, you bridge company transformation and innovative marketing, using analytical thinking and strong communication to drive success and lead the company toward a digital future.

This course focuses on enhancing sector-specific language and intercultural skills for careers in digitalisation and online marketing management. It includes grammar strengthening, vocabulary expansion, listening and reading comprehension exercises, and practical speaking and writing tasks to improve communication skills in these fields.

The Digitalisation Manager course covers key areas such as digitalisation challenges, GDPR compliance, business fundamentals, financial statements, leadership, and advanced business analysis. Additionally, it focuses on self-organization and stress management techniques to enhance personal and professional effectiveness.

The Online Marketing Manager course covers key aspects such as creating impactful ad campaigns on various platforms, optimizing customer engagement, and mastering web design basics. It also focuses on building business networks, leadership skills, ensuring GDPR compliance, and improving self-organization, time management, and stress management for efficient work.

Funding Options: 100% cost coverage with an education voucher
Education Voucher: Education Voucher
Requirement: A PC, laptop, or desktop computer with a monitor, installed browser, and internet access is required.
Contact: bildungsgutschein@lecturio.de